The North American Masterclass took place on 25 September 2007 in New York City during Advertsing Week.
Below you can view the day's agenda and a list of attendees.
Event partners:
AdvertisingAge
The Venice Festival of Media
In association with:
Advertising Week 2007
AGENDA OVERVIEW:
9h00- Delegate Registration
9h20- Introduction: Why you need to be creative
Charlie Crowe, CEO, C Squared Holdings
10h00- Keynote: The marketer's perspective on creative media strategy
Cammie Dunaway, Chief Marketing Officer, Yahoo!
10h30- Questions & debate
10h45- Refreshments
11h15- The
Moderator: Scott Donaton, Publisher, AdvertisingAge
Andy Von Kennel, Managing Partner, PHD North America
Shauna Chan, Strategy Director, Starcom Mediavest
12h30- Networking Buffet Lunch
13h45- Emerging opportunities for creative media strategy
Bant Breen, President, Interpublic Futures Marketing Group
14h15- The marketer's perspective: Digital media developments & opportunities
Christopher Curtin, VP Global New Media, The Walt Disney Company
14h45- Questions & debate
15h00- Refreshments
15h30- User-Generated Content and brands
Tom Himpe, Senior Strategist, Naked Communications
16h00- Creative planning approaches for online media
Brandon Berger, Director of Digital Innovation, MDC Partners
16h30- Questions & Summing up –
An update on The Venice Festival of Media 2008 event
DETAILED AGENDA - Click here to download the final agenda
OVERVIEW OF ATTENDEES - Click here to download the list of attendees
