WHAT ARE THE MASTERCLASSES?
The Masterclass is a one-day training seminar that helps clients, agencies and media owners think more creatively. Media sales professionals are left armed with new methods of how to package and sell their medium; agencies are invited to learn creative thinking techniques and advertisers are left in no doubt that, given media is 80% of their budget, a powerful media idea can add more value to the bottom line than a host of standard TV ads or print insertions. 

WHERE DO THE MASTERCLASSES TAKE PLACE?
The Masterclass is a unique piece of training and was rolled out across the world in 2006. Last year's Masterclass locations included Moscow, Prague and New York. 2007 began with a very successful Masterclass in the Middle East and we are currently rolling out our seminars in Iberia, North America, Middle East, Asia and Germany. We expect approximately 100 delegates at each Masterclass.

Request a Masterclass in your region - email info@csquared.cc

WHO ATTENDS THE MASTERCLASSES?
The anticipated audience is approximately 100 delegate per seminar, the marjority of whom will be regionally based clients, media agency delegates, and media owners. Generally delegates have either some international responsibilities or they are international in their outlook and want to see the best media work from outside their domestic market.

WHAT ARE THE MAIN TOPICS OF THE 2007 MASTERCLASS SERIES?
1. Learning to better understand an advertiser's media needs
2. Most creative use of traditional media worldwide - example based
3. New digital techniques in a world of convergence, IPTV, mobile and social networking 

You will find all the information you need throughout this website giving you an insight into each event, providing you with agenda topics, speakers, sponsor information and booking details.